” TOP 5 BEST INSTAGRAM MARKETING TOOLS “
We cannot talk about today’s social media world without making a mention of Instagram. Since its inception, Instagram has grown through platforms and in its number of users at an incredible rate.
When the development of Instagram started, it was called burbn by Mike Krieger and Kevin Systrom, soon they realized that their app was too similar to Foursquare so Systrom and Krieger decided on refocusing the app towards photo-sharing, a feature which had already become popular among the Burbn users.
Later on, they renamed the app Instagram, derived from the combination of instant camera and telegram.
WHY MARKET ON INSTAGRAM?
Today Instagram features photo and video sharing. People have been reported to respond more to virtual elements that they can perceive lots of information from no matter what the information is about.
Launched in 2010, Instagram gained popularity rapidly and in no time had about one million registered users, this happened two months into its launch and that number grew into 10 million in a year. As of May 2019, Instagram had recorded 1billion subscribers and these figures highlight how important this tool is for networking.
It’s now been acquired by Facebook and has never stopped growing since.
No denying, this is one of the biggest markets in the world, dominating it is the thrive for every growing business, and Techrider looks into the 5 best tools that can help business owners get popularity faster on this platform.
Everliker is a google chrome plugin that helps us like post automatically on Instagram. This plugin is free to use for one account but will require a subscription payment if it is to be used for multiple accounts, with the right settings this plugin is not easily detectable by the Instagram algorithm ‘code written by Instagram to detect robots and automatic actions on the platform’, Yes Instagram actively works to get rid of actions like this on its platform, they want human interaction and do not tolerate robots.
This makes the tool we are introducing in this section one of the best as at the time of this article by tech rider, firstly it does not require any of your account details and it can be set up however we want our liking sequence to go giving it a more human feel.
All you need to do is download the plugin on your desktop chrome and log into your Instagram an account like you normally would on the browser and Everliker activate and set up takes it’s course and performs actions according to the directive it has been given.
An online tool that puts amazing design options at your fingertips, quality of content plays a big role on the Instagram platform. Quality content drives engagement and engagement drives growth on Instagram. The more engagement you can pull to your page the more your followership grows.
Canva is very easy to use and that’s it’s the best feature. It has lots of beautiful templates that make it easy to come up with awesome captivating engagement driving content.
Hashtags for likes is a simple easy use paid online tool that helps suggest the most trending and relevant hashtags. Using hashtags on your post opens a whole new world of exposure on the Instagram platform, posts with hashtags are continually suggested to users following that hashtag, following hashtags is a relatively new feature on Instagram but it has skyrocketed the importance of hashtags on Instagram posts. hashtags help us keep up with the latest trends, news, and happenings, and helps ultimately grow followers as our post is seen by people we might not have any connection too otherwise, hashtags can target certain niches so we can use them to connect with people of the same interest or in our line of business.
The most popular hashtags help take full advantage of this feature and this tool helps us know that.
Social Rank is a tool that helps you know your audience. It gives an analysis of the history of interactions between every follower we have, this helps us identify who and what we need to pay attention to or get attention from depending on what our end goal is. You can easily identify the influencers amongst your followers and see who engages with your brand the most and the least, we can even tell what frequency the interaction happens with and all this information helps us sort followers into group lists easy to work with.
This is an online post scheduling tool that includes Instagram and other social networks rather than focuses on Instagram alone. With Buffer, we can arrange for the content to be published across Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
The same or different messages can be published across platforms and we can schedule posts for later. We can do this for weeks ahead even months so engagement without followers don’t have to suffer terribly cause we do not have the time to tend to our social media in real-time.
We can also review post-performance with the analytic information provided to us on the platform in terms of engagement, impressions, and clicks. It’s not a free tool but comes with a free trial version after payment of subscription.
They are some things we should absolutely try to avoid when picking social management tools if we want effective results.
1. Usually, tools that require our social media details are dangerous especially when they are not post scheduling tools, we can get penalized by Instagram or worse even hacked
by unscrupulous personalities.
2. Avoid following for following communities they usually give less effective followers who won’t really help with engagement on your page.
Social Media Marketing is a must for any business that wants to grow quickly and what better avenue to showcase business qualities than one which freely allows you to do so with pictures and videos. Picture and video contents help capture a better understanding of the brand and have been shown to pull more engagement from people/customers.