” RANKING BETTER WITH Yoast SEO “
Yoast SEO IN NUMBERS
YoastSEO is a search engine optimization (“SEO”) plug-in for WordPress. It has at least 5 million active WordPress users as according to numbers the company reported and the number of downloads started is more than 202 million Numbers like this already suggest the effectiveness of YoastSEO given that the technology is a preferred option for a lot of people.
Techrider looks into the effectiveness of YoastSEO in raising the SEO ranking of WordPress websites.
1. YoastSEO IN NUMBERS
2. BRIEF HISTORY/OVERVIEW
3. SEO ANALYSIS USING YOAST
>> READABILITY ANALYSIS
>> THE SEO ANALYSIS
4. 8 STEPS TO IMPROVE SEO
>> Enter your focus keyphrase
>> Enter your text in the WordPress backend
>> Check for your readability scores
>> Make readability adjustments
>> Optimize your snippet
>> Check your SEO bullets
>> Make SEO adjustments
>> Fill out the social data
At release, YoastSEO was named WordPress SEO and developed as a WordPress plug-in by Joost de Valk in 2010 while working as an SEO consultant. In 2012, the plug-in was renamed Yoast SEO. and a premium version of the YoastSEO plug-in was launched in the same year. Today is has managed to cut to the top of the list when there are mentions of the best tools used for SEO optimization following rules that make you rank on YoastSEO helps your page up the search list. There are certain dos and don’t a writer must adhere to in order to have a good ranking on YoastSEO, Techrider classifies them as follows: the SEO analysis and the readability analysis.
SEO ANALYSIS USING YOAST
The readability analysis helps you write a text that is easy to read and understand.it is aimed at creating a seamless reading experience for the reader in a bid to urge them to stay longer it if possible finishes the content in its entirety, Firstly, scoring highly on this analysis is crucial if you want readers to stay on your page, they must be able to read your text and understand what it contains without too much effort and get a clear picture of what you are writing about. Perhaps even get them to take action if for example the post is describing how to perform a certain task.
Secondly, search engines are programmed to prioritize readable copies! So they get better exposure on the engine’s network. This is the best way to get new users or readers to even see your page in the first place and that Techrider believes is why you should invest time in writing in plain language.
The readability analysis is governed by several characteristics checked in a text composition and they are listed as follows:
● The length of each sentence.
● the whole length of a paragraph.
● The distribution of subheadings in the body of the work
● How consecutive sentences are constructed
● The use of passive voice
● Proper introduction of transition words
● Flesch reading ease score
● And text presence
Following the guidelines above well achieves a body of the very readable text. And the plugin rewards such work with a green bullet as if to say it is ready to go.
THE SEO ANALYSIS
Being able to read your article easily is prime, but that cannot be the only focus when writing an article for your page. If you want to create a search-engine-friendly page you must pay attention to your website’s SEO analysis too!
To optimize SEO on your page you must identify and focus on key phrases associated with your website and similar words to them. The first step is to identify a focus keyphrase and then draw out a map related to the keyphrase identifying keyphrases you would want your website to rank for.
The most important key phrase is what you enter into the plugin, and the SEO analysis checks are done looking for the presence of your focus keyphrase in:
● Your page title;
● the introductory paragraph of the article;
● heading(s) and subheading(s);
● the URL content;
● the main content of the article;
● the metadata;
● the image alt-tags.
The plugin calculates the frequency and distribution of the focus keyphrase in your entire article, so, therefore, you should make sure your article contains the focus keyphrase or its synonyms
evenly throughout the text. Also it is best practice to have one focus keyword for each article so as not to compete against yourself when the search prompt is entered. Lastly, Yoast SEO does several links and image checks on your article.
If one is able to stick to the above criteria the reward is an SEO friendly article that helps boost overall site SEO. The plugin will rate the article good giving it a green bullet. And then the said post has a better chance of ranking high in search.
8 STEPS TO IMPROVE SEO
We have been about what it is and not about how to achieve it in previous chapters of this article, therefore from here we will talk about getting hands-on with the tool and using it to achieve our goal.
1. Enter your focus key phrase
The format step is to identify and enter a focus keyphrase, this is the keyword/phrase you want your post to rank for.this entry is made in the Yoast SEO meta box or the sidebar. Picking a key phrase involves some keyword research and determination of phrases easier to rank for than other variations of the word or phrase and the said phrase must which you’ll keep in mind throughout the writing process
You can add synonyms and related keyphrases to rank the well when searches related to the keyphrase are entered but we will have to use Yoast SEO Premium to optimize such an article.
It recognizes these related keyphrases, synonyms, and even different word forms. This jas a lot of advantages especially with the reader who finds your text a lot more attractive and redundant. Also it provides the context in your article.
2. Enter your text in the WordPress backend
This is a phenomenon enabled by the WordPress block editor which when put in full screen enables a writing mode that lets you write without getting distracted by page elements like menu, the settings, toolbar, etc. This mode is called Distraction-free writing mode.
Techrider stated in the previous paragraph that you can write articles directly in the post editor WordPress offers but you can also write in any text editor and copy and paste it into the WordPress backend. Either way works just fine!
Provided headings are properly represented it shouldn’t post any problems and the display should come out just as expected.
3. Check for your readability scores
Well, readability scores come first cause the audience is number one on our minds, Techrider puts readability before SEO! We believe that first and foremost, you must write consumable content, something people like to read. Maximum effort must be put into writing attractive, well-structured, and original articles. Then you can use the readability checks started in this article to make sure your text aligns nicely with the requirements.
Readability analysis is checked on the tab provided by the tool there you’ll see scores related to the content readability. With green bullets showing aspects of your content that are good, and orange or red bullets indicating areas needing improvements. passive voice is also checked by the readability analysis.
4. Make readability adjustments
Optimize your writing to the specifications desired by the readability analysis check. This analysis provides specifically as to where and how to improve your article’s readability. It helps shorten long sentences or split them long into shorter ones. Also access the paragraphs and prefers tips to make them better, lastly it checks for passive voice, and suggests rephrases that might make the article better. When the overall article is given a green bullet by the YoastSEO then you are good to go.
5. Optimize your snippet
YoastSEO provides a preview for us to see how the post will look on a google search result. This preview (snippet) can be edited to have some required information so it performs better, adjustable points include the SEO title, the URL, and the meta description.
6. Check your SEO bullets
The SEO analysis is a reference we must check multiple times during our optimization process, all parts of the article must get green bullets before we post the content on our page.
7. Make SEO adjustments
We must look critically at every part of the document, from title, headings, to subheadings of your article, and make sure that they contain your focus keyphrase.
The focus keyphrase must also be used in moderation so as not to make search engines identify the body of work as poor quality. The article should have the focus keyphrase written a couple of times, and included in the first paragraph of the write-up, also through the article synonymous associated with theme phrase should be used. Also, we must make use of images and links for easy referencing, The study shows readers love them and content containing these are far more interactive than those without.
8. Fill out the social data
The last step is to add social data for the article. This simply means instructions for social media channels as to what they will show when we share the post to a respective social page.
Carrying out all these steps to prepare your article for publishing is important and after all, conditions are met it means you’re ready to hit publish and allow users to consume your content, you must always monitor how your post or page is doing, and get valuable data for improvement of future posts.