” MANAGING SOCIAL MEDIA: TOP TOOLS “
Today’s interactive computer-mediated technologies “Social Media” have facilitated the creation, sharing, and spreading of information, ideas, interests, and a lot of other forms of expression through the use of virtual communities and networks.
1. MANAGING SOCIAL MEDIA: TOP TOOLS
2. SOCIAL MEDIA NETWORKS
3. DIGITAL MARKETING
>> Google Analytics
>> Keyword planner
>> Revive old post
SOCIAL MEDIA NETWORKS
There are a variety of social media services currently available the presence of all these different options have brought challenges characterized by specialization, for example, LinkedIn – with a predominantly work/office crowd And Facebook with a very social one, Others include twitter which allows more characters and Instagram predominantly for pictures. Video platforms include TikTok and Snapchat just to mention a few.
That been said, they all still share some common features:
1. Social media are interactive World Wide Web Internet-based applications.
2. They are constructed to contain User-generated content such as text posts or comments by users, digital photos or videos, and data got through all online interactions between the user and the platform, without users social media has no lifeblood.
3. Users whom we have already tagged the lifeblood of social media get to create and service-specific profiles, holding specific identities on the social media website or social
media app which is designed and maintained by the respective social media organization.
4. Social media technology facilitates the development of online social networks by connecting user profiles with other user profiles.
From the above-given points we can deduce that social media really thrives on networking users and through this effect it has made the world a smaller place. Now it is possible to talk to almost anyone who wants to connect from almost any part of the world and this means a lot especially for business.
In today’s world one can reach as many people as possible and make them aware of our brands and it is only wise to take full advantage of such a tool as a businessman or woman. The act of doing so is called digital marketing.
Digital marketing practically entails every process involved in getting the product in front of the consumer and urging him/her to buy”. Whatever the product is, goods, service, or talent! its probability of success has a direct relation to how many people know of its existence in the first place. Digital Marketing has changed the way people do business, it has made things a lot faster and easier.
Techrider looks into general tools you can use to improve your reach on some or all of these social media platforms:
This is the most widely used web analytics service in the world, this technology is offered by Google and tracks and reports website traffic, it is the number one marketing tool in my opinion because it is the best way to track your results and know exactly how well your business the campaign is faring, so you know where to put in more effort and helps plan as well.
This is also another tool from google that is useful for keyword research. The practice of keyword researching is a search engine optimization (SEO) ritual used to find and research alternative search terms and keywords people enter into search engines while looking for the subject and other terms similar to it.
Hootsuite is an online post scheduler that does your posting for you, This social media management platform was created by Ryan Holmes back in 2008. A user interface that takes the form of a dashboard, supports a couple of social network integrations namely Twitter, Facebook, Instagram, LinkedIn, and YouTube.
This tool allows us to schedule a post for a later time so that engagement doesn’t suffer on our page in those times we can’t readily tend to our accounts. This is massive for popularity on these platforms cause even the social media companies to support and Value content especially good ones and they compliment the work done to promote it.
This tool helps re-sharing older pieces of content, This is a great way to keep engagement on your page high at all times and still gives your content a longer life.
With Revive Old Post, one can set a specific time for posts and periods between each post-share, days before sharing, and a given number of posts can be stipulated too.
IFTTT stands for If This Then That, it is a creative social media management tool used to build a connection between lots of different apps and devices (including social networks). Its work principle is based on an action-reaction mechanism, ”if this condition is met then that should happen”. It’s a big help if you want to boost productivity effortlessly.
The above tools cut across many social media platforms, Techrider suggest a combination of most, if not all of them achieve good results.
The general idea is to ensure we appear in searches more often than others in our respective niches and draw new customers, subscribers, or whatever the conversion goal is. Not just that but also to have good engagement and keep people interested in socializing with you online.
This process might take some time but it is usually worth it in the end, it is possible to buy followership on most platforms but that has been seen to yield the least results in all techniques employable in the growing of one’s social media presence. Instead of doing that one can cut through the time needed for the process with some ad spend.
Ad spending while simultaneously managing relations on the platform are bound to complement each other and help the account grow faster.
The bigger the account the more the visibility is on that platform, meaning that bigger accounts have a higher tendency of even getting bigger and if they keep continued good management. They will be suggested more than their smaller counterparts, therefore, the trouble really only lies in the startup and early stages of trying to grow an account, soon as we are up and running with enough followers it gets easier and easier as time goes by.
The social media companies do a lot more to grow the bigger accounts, they are treated as a priority during searches.